ABSTRACT
This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and profitability of Unilever Nigeria Plc over the period of 1996 to 2009 from the annual report and accounts of the company under study. Among the objectives of the study is to evaluate the extent of the effect of advertising on the sales revenue of the company. Correlational and regression analysis study designs were adopted for the study. The contribution of the first hypothesis has found that advertising expenses has depicted significant relationship between advertising and the sales revenue of the company. Furthermore, the second hypothesis result has shown that advertising has no significant effect on the profitability of the company. This study concluded that advertising is considered as one of the most important medium of communication influencing the company’s performance in more than one ways. But its influential strategic important could be suppressed by other factors which also try to receive equal attention at time of deciding any sales and profitability strategy. It is therefore recommended that not only advertising should be given adequate attention while formulating strategies relating to sales revenue and profitability promotion policy. Other factors which are crucial to increase sales revenue and profitability such as; sales promotion, personal selling, publicity etc which are crucial should be considered.
ABSTRACT
The level of low productivity among workers especially in the public sector has left much to b...
ABSTRACT
The topic of the study is Human Resource Management in Hotel and Catering industry (A case study of Royal Palace Hotel Enugu). T...
ABSTRACT
This research work was aimed at carrying out statistical analysis of federal government’s revenue and exp...
ABSTRACT
Signal fading and attenuation are key issues in optical transmission over long distances (usually >100km). For example, a tra...
Statement of the Problem
The central problem addressed in this study is the extent to which Dewey‘s philosophy ca...
Background of the Study
Attendance management of students in institution can be rigorous using the conventional method o...
BACKGROUND OF THE STUDY
Education is a dynamic process the result of which reflects almost directly on...
Excerpt from the Study
This work was aimed at developing and characterising epoxy/BPLSF reinforced composite by hand lay...
Abstract
This project examines the Impact of television advertising in promoting the sales of...
OBJECTIVES OF THE STUDY
The main concern of this project work is to study the methods and processes for...